eBooks and guides Archives • Piano https://www.piano.io/gb Analytics + Activation Mon, 25 Jul 2022 15:40:12 +0000 en-gb hourly 1 https://wordpress.org/?v=6.0 Piano Releases Inaugural Subscription Performance Benchmark Report https://www.piano.io/gb/resources/piano-subscription-performance-benchmark-report/ Mon, 06 Sep 2021 12:30:09 +0000 https://piano.io/?p=11092 By Patrick Appel, Director of Research Piano works with hundreds of organisations that collectively manage thousands of websites and billions of visitors. This vast network provides an unparalleled benchmark dataset through which we can understand digital engagement, conversion and retention trends. For the first time ever, we’ve packaged up this data into our inaugural, bi-annual […]

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]]> By Patrick Appel, Director of Research

Piano works with hundreds of organisations that collectively manage thousands of websites and billions of visitors. This vast network provides an unparalleled benchmark dataset through which we can understand digital engagement, conversion and retention trends. For the first time ever, we’ve packaged up this data into our inaugural, bi-annual Subscription Performance Benchmark Report so you can see the numbers that matter most to your subscription business.

In this first edition, we dive into our learnings from a year in which we saw a surge in subscriptions, due in part to COVID-19 and in part to a shift in consumer acceptance to support and pay for good journalism. Some highlights:

  • The newscycle around COVID-19 effectively onboarded new subscribers, sparking increased retention rates since March 2020.
  • Hard paywalls have 10x higher conversion rates than soft paywalls, which have double the conversion rate of bottom ribbons.
  • 15.2% of visitors to longer-tenure sites saw a paid offer in Q4 — almost 3X that of more recently launched sites.

With ongoing shifts in consumer demand over this last year, we hope these insights will help publishers remain nimble in their approach to data-driven customer experiences. See all the insights from our benchmark data by visiting the full report.

Get the report

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]]> Introducing Snackable Subscription Highlights https://www.piano.io/gb/resources/snackable-subscription-highlights/ Mon, 06 Sep 2021 12:29:43 +0000 https://piano.io/?p=11098 Launching a subscription business might have been the hot publisher trend of 2020, but it doesn’t mean it’s a simple process to undertake. As we learned in our recent Piano Academy event, there are many critical cross-functional conversations and steps involved with the decision to launch, and then optimise, a reader revenue model. What can […]

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]]> Launching a subscription business might have been the hot publisher trend of 2020, but it doesn’t mean it’s a simple process to undertake. As we learned in our recent Piano Academy event, there are many critical cross-functional conversations and steps involved with the decision to launch, and then optimise, a reader revenue model. What can help make the process easier? Expertise and data.

We’ve designed our new Best Practices Highlights to help break down the main components of a subscriptions strategy. They’re underpinned by industry-leading expertise and data-driven benchmark data from across hundreds of publishers. Read our Highlights for more on:

  • Journey orchestration
  • Onsite content recommendations 
  • Testing 
  • Registration 
  • Ad blocking 
  • Retention 
  • Paid targeting 
  • Pricing 
  • Paid conversions 

Explore more

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]]> 9 Stats for Subscription Success https://www.piano.io/gb/resources/9-statistics-for-subscription-success/ Mon, 06 Sep 2021 12:29:24 +0000 https://piano.io/?p=11083 Every subscription business is different. But Piano’s benchmark data tells us that there are certain tactics that lead to greater performance no matter your subscription model. We’ve put together an infographic of nine key statistics that will help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven […]

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]]> Every subscription business is different. But Piano’s benchmark data tells us that there are certain tactics that lead to greater performance no matter your subscription model. We’ve put together an infographic of nine key statistics that will help you build a subscription business that delivers personalized journeys for each subscriber, driven by a deeper, data-driven understanding of their needs. Read the infographic to learn the:  

  • Type of pricing offer likely to increase your revenue 
  • Renewal rate of annual vs. monthly subscriptions after one year
  • Conversion rate achieved with hard stops vs. bottom ribbons

Read it here

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]]> Piano’s Cookieless Survival Kit https://www.piano.io/gb/resources/piano-cookieless-survival-kit/ Mon, 06 Sep 2021 12:27:20 +0000 https://piano.io/?p=11089 If you haven’t started preparing for Google’s third-party cookie deprecation, the time is now. It won’t be as easy as flipping a switch come 2023 — there are data, technology, people and process factors to consider. Piano is here to help you prepare, and that’s what our Cookieless Survival Kit is all about. Over the […]

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]]> If you haven’t started preparing for Google’s third-party cookie deprecation, the time is now. It won’t be as easy as flipping a switch come 2023 — there are data, technology, people and process factors to consider. Piano is here to help you prepare, and that’s what our Cookieless Survival Kit is all about. Over the coming 18 months, we will be providing you with tips, tools and terminology to help you set up your business for success once third-party cookies are obsolete. Check out our Cookieless Survival Kit to:

  • See how prepared you are compared to other publishers with our Cookieless Future Survey
  • Ensure you remain up-to-date on the key cookieless terms with our glossary
  • Learn what you can start doing now to prepare your business with our checklist 

Read Now

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